Client Work
GREAT LAKES PROVISION CENTER
A complete branded merchandise program — custom apparel, DTF printing, racerback collections and specialty products for a Big Rapids, Michigan dispensary brand.
Great Lakes Provision Center gave us the opportunity to take an established local brand and build far beyond a single logo or promotional shirt.
Using their Michigan roots, cannabis culture and existing identity as the foundation, Stay Lucid Co. developed a growing merchandise library designed to feel like something customers would genuinely want to wear.
From bold Michigan landscapes and premium gold artwork to concentrate-inspired graphics, shirts, racerback tanks and specialty merchandise, every piece explores a different side of the Great Lakes brand while still feeling connected.
Work Created
- Custom DTF apparel
- Branded T-shirts
- Women's racerback tanks
- Michigan-inspired merchandise
- Concentrate-themed collections
- Premium gold-series artwork
- Cannabis lifestyle graphics
- Tumbler and specialty merchandise artwork
- Limited and specialty design concepts
- Multiple coordinated merchandise collections
ONE BRAND. MULTIPLE COLLECTIONS.
A strong brand doesn't have to look exactly the same on every piece of merchandise.
Our work with Great Lakes shows how one identity can expand into multiple creative directions while remaining recognizable.
Some pieces lean into Michigan forests, lakes, northern lights and the "Rooted in Michigan" identity. Others explore premium gold, concentrates, cannabis culture and more elevated statement artwork.
The result is a diverse merchandise collection built around the personality of the business—not generic promotional products.
The Work
Rooted in Michigan
Great Lakes Provision Center
Apparel & DTF
Michigan Nights
Great Lakes Provision Center
Dab king
Great Lakes Provision Center
Concentrate river
Great Lakes Provision Center
Racerback Collection
Michigan Nights
Great Lakes Provision Center
Rooted in Michigan
Great Lakes Provision Center
Premium Cannabis Collection
Great Lakes Provision Center
Dab Queen
Great Lakes Provision Center
High Queen
Great Lakes Provision Center
YOUR LOGO IS ONLY THE BEGINNING.
A brand can become an entire merchandise collection. We help take the personality, story and identity behind your business and turn it into products people actually want to own and wear.