About us
We didn't start a print shop. We built a brand.
Stay Lucid Co was born from a belief that merchandise should mean something — that what you wear, hand out, and put your name on should reflect who you actually are.
500+
Projects completed
50+
Brands built
Nationwide
Service area
TWO PEOPLE. ONE VISION.
Built with purpose.
How it started
Two people. One obsession.
Weston and Jamie started Stay Lucid Co out of Big Rapids, Michigan with a simple frustration: too many brands were settling for generic merch that nobody actually wanted to wear.
They believed merchandise could be more — a real extension of a brand's identity, something people would reach for on purpose. So they built the kind of shop they always wished existed.
What started as a local operation quickly grew into a nationwide service, working with businesses, creators, and organizations who care as much about their brand as Weston and Jamie do about building it.
What we believe
Merch that means something.
Brand first, always
Every project starts with your brand — not a product catalog. We figure out what you stand for before we figure out what you're printing.
Collaboration over transactions
We're not a checkout button. We're a creative partner. The best work happens when we're in it together from concept to delivery.
Quality that shows
We obsess over the details — the feel of the fabric, the sharpness of the print, the way it holds up after a hundred washes. Because your brand deserves that.
Worn with purpose
We want people to actually wear what we make. That means designing for real life — pieces that feel good, look good, and carry your story forward.
The team
Meet Weston & Jamie
Weston
Co-Founder
Weston brings the vision and the hustle. With a background in brand development and a deep love for the craft, he's the one pushing every project to be better than the brief.
When he's not building brands, he's probably hunting down the next great piece of apparel or dreaming up the next Stay Lucid collection.
Jamie
Co-Founder
Jamie is the creative engine behind Stay Lucid Co. She handles design, client relationships, and makes sure every project feels as intentional as it looks.
Her eye for detail and commitment to quality is what turns a good idea into something people are genuinely proud to wear.
Ready to build something real?
Let's talk about your brand and what it could look like on something people actually wear.