Our work
Brands built to be worn.
Every project starts with a story. Here's what happens when we tell it right.
A1 AUTO & TOY REPAIR
Custom Apparel • Brand Merchandise • Race Team Graphics • DTF
A1 Auto & Toy Repair has personality—and their merchandise should too.
Instead of generic shop shirts, we built a growing collection around what makes A1 unmistakably A1: motors, mud, race-day energy, shop life, the 420 quad, Big Rapids, and a little attitude.
From clean business-focused designs to full race-team artwork and lifestyle pieces, each design was created to feel like something people would actually want to wear—not just another logo on a shirt.
Work Created
- Custom DTF apparel
- Business merchandise
- Race team apparel and graphics
- Automotive and powersports designs
- Shop-culture designs
- Limited and specialty graphics
- Multiple branded apparel concepts
FROM THE SHOP TO THE STREET.
This project shows what Stay Lucid Co. means when we say, "We build brands people wear."
Working with A1 allowed us to take one business identity and develop it across multiple styles, themes and collections while still keeping everything connected to the same brand.
The result is a merchandise library that feels personal, recognizable and completely A1.
The Work
What we started with!
A1 Auto & Toy Repair
Parking lot therapy
A1 Auto & Toy Repair
Raised in the Shop
A1 Auto & Toy Repair
Built in the Shop. Proven on the Track.
A1 Auto & Toy Repair
A1 Automotive & Powersports Collection
A1 Auto & Toy Repair
Parking Lot Therapy
A1 Auto & Toy Repair
A1 Race Team
A1 Auto & Toy Repair
GREAT LAKES PROVISION CENTER
Custom Apparel • DTF • Brand Merchandise • Specialty Products
Great Lakes Provision Center gave us the opportunity to take an established local brand and build far beyond a single logo or promotional shirt.
Using their Michigan roots, cannabis culture and existing identity as the foundation, Stay Lucid Co. developed a growing merchandise library designed to feel like something customers would genuinely want to wear.
From bold Michigan landscapes and premium gold artwork to concentrate-inspired graphics, shirts, racerback tanks and specialty merchandise, every piece explores a different side of the Great Lakes brand while still feeling connected.
Work Created
- Custom DTF apparel
- Branded T-shirts
- Women's racerback tanks
- Michigan-inspired merchandise
- Concentrate-themed collections
- Premium gold-series artwork
- Cannabis lifestyle graphics
- Tumbler and specialty merchandise artwork
- Limited and specialty design concepts
- Multiple coordinated merchandise collections
ONE BRAND. MULTIPLE COLLECTIONS.
A strong brand doesn't have to look exactly the same on every piece of merchandise.
Our work with Great Lakes shows how one identity can expand into multiple creative directions while remaining recognizable.
Some pieces lean into Michigan forests, lakes, northern lights and the "Rooted in Michigan" identity. Others explore premium gold, concentrates, cannabis culture and more elevated statement artwork.
The result is a diverse merchandise collection built around the personality of the business—not generic promotional products.
The Work
Rooted in Michigan
Great Lakes Provision Center
Apparel & DTF
Michigan Nights
Great Lakes Provision Center
Dab king
Great Lakes Provision Center
Concentrate river
Great Lakes Provision Center
Racerback Collection
Michigan Nights
Great Lakes Provision Center
Rooted in Michigan
Great Lakes Provision Center
Premium Cannabis Collection
Great Lakes Provision Center
Dab Queen
Great Lakes Provision Center
High Queen
Great Lakes Provision Center
BEARD MECHANIC BARBER LOUNGE
Brand Identity • Apparel • Embroidery • Promotional Products
We developed a bold, premium merchandise collection for Beard Mechanic Barber Lounge.
The black, white and metallic-gold identity was carried across embroidered headwear, custom apparel, drinkware and promotional products to create a consistent look that feels polished, masculine and instantly recognizable.
Work Created
- Brand and merchandise development
- Embroidered hat concept
- Front-and-back shirt design
- Women's racerback tank design
- Custom 20 oz tumblers
- Branded black koozies
- Product visualization and presentation
ONE IDENTITY. EVERY PRODUCT.
A great barber shop brand doesn't stop at the logo on the wall.
For Beard Mechanic, we extended the black, white and gold identity into a full merchandise line — from embroidered corduroy hats and front-and-back shirt designs to women's racerback tanks, custom 20 oz tumblers and branded koozies.
Every piece was designed to feel like something worth wearing — not just a promotional giveaway. The result is a cohesive collection that represents the shop's personality everywhere it goes.
The Work
Custom 20 oz Tumblers
Beard Mechanic Barber Lounge
Embroidered Corduroy Hat
Beard Mechanic Barber Lounge
Front & Back Shirt Design
Beard Mechanic Barber Lounge
Women's Racerback Tank
Beard Mechanic Barber Lounge
Branded Black Koozies
Beard Mechanic Barber Lounge
Ready to build?
YOUR LOGO IS ONLY THE BEGINNING.
A brand can become an entire merchandise collection. We help take the personality, story and identity behind your business and turn it into products people actually want to own and wear.